Rusk Deepshine(R) Smooth Keratin Smoothing System Seminar Report

As a media correspondent for the Cosmoprof 2012 North American show, I had many opportunities to explore, see and learn things that I would have otherwise.  One such opportunity was attending a seminar by Rusk that taught about their Deepshine(R) Smooth Keratin Smoothing System. I've had two other brands of keratin treatment in the past year, so I was very interested in this seminar.

It began with wonderful glitterized cupcakes. I heard they were delicious. I was too full from lunch to try one, which I really regret now. It's not important but cake is my favorite food, so I spend a lot of time staring at this picture. This seminar was also the only place in all of Mandalay Bay where I found Diet Coke! I really want that cupcake.



The seminar was taught by Gerald Caruso one of the members of the Creative Team at Rusk.  He also noted that he is a salon owner and stylist, so he understands the needs of a stylist and the kinds of issues that clients come to a salon for.  He was a great speaker who explained the system well and answered questions from stylists and press alike in our class.



Gerald emphasized that this system allows for smoothing and calming frizz while still allowing for curl, if you want it.  This is so important!!  So many keratin treatments are advertised as straightening processes.  Imagine my surprise upon my first keratin process to be told it wouldn't straighten hair, when the sign in front of me said it was a straightening treatment and had a picture of a girl with Jennifer Aniston type hair.  Knowing what a keratin process is supposed to and isn't supposed to do going into it leads to a much more satisfied customer.  I'm really glad to see the honesty in the name of this product.

Keratin treatments allow for a straighter look and a smoother feel to the hair, while mildly relaxing the curl.  They decrease the frizz, which increases the shine and health of the hair and in the process makes straightening a LOT easier.  It cuts down the drying and styling time.  For me, without a treatment, my hair knots up and frizzes and sometimes the knots pull out in combing.  With keratin, I don't have that and my hair has grown quite a bit and is a lot healthier.  Paste my face over the model on the board and you have my hair before and after, although I'm a little curlier than her photo.



One thing that the Rusk system has over other ones I've experienced is there is no funky smell afterwards. I've had two different types and both leave a foul smell when the hair is wet for about three weeks or so afterwards.

But let's talk specifically about the Rusk Deepshine(R) Smooth Keratin Smoothing System. The information I was provided tells me what's in it that achieves the desired results. It contains a keratin/wheat protein blend that smooths, strengthens and repairs. Cystine Amino Acid also helps repair, smooth and improve texture. Sulfite chemistry realigns hair protein bonds which help the smoothness and manageability. Rusk's blend of Deepshine(R) Marine Nutrient Complex conditions and gives a brilliant glossy shine. Deepshine(R) is a registered trademark of Rusk.

I want to show you the model who had half her head done with this system, and half natural. She had to walk around like this during the day.



It's quite the difference. The next picture shows how smooth her hair is with this system in it.



This process was formulated to meet the needs of the consumer and the stylist. For the consumer, the process is less time intensive than others out on the market. It can be done in an hour or less as opposed to the two hour time frame of other treatments. You can shampoo anytime you want. There is no wait period afterward. You don't have to worry about rain or a ponytail or anything. That's fabulous!!! There are no -hydes, which are so harmful to breathe over and over.

One important thing to note that Gerald told us is that with the formaldehyde processes, the danger is when you're at home and flat ironing yourself day after day. Applying the heat to the hair releases the -hydes in a gaseous form and breathing that over time is where the real danger is to you. I was horrified to hear that but so happy to learn it before I ever tried one of those processes.



I thought it was so cute that the model walked the floor show to look around at what was there with her hair like that and she could still smile!

If you've had a keratin process, or are a stylist, you might be interested to read about the application process. It's pretty simple and differs from the ones I've had because there's less steps involved. Saves time!

First, shampoo the hair with the Pre/Post shampoo twice. This shampoo smooths the hair from the inside out. Apply the smoothing product quickly, smoothing as you go, which should take 5-10 minutes. Once the application process is done, start the processing time and do strength tests at 3 minutes. It can take up to 15 minutes for color treated hair. Shampoo again with the Pre/Post Shampoo and apply leave-in conditioner. Then style. This is a three piece system sold to stylists in one customer increments. That's incredibly good news for the stylist!! Help maintain your keratin process by using the Rusk Deepshine(R) Smooth Keratin Smoothing Shampoo, Conditioner and Deep Penetrating Treatment.

My post is intended to give you an overview of what I learned, NOT to tell anyone at home to do it themselves or to teach anyone how to do it. I have a huge interest in Keratin because I know what it's done for my hair but I would never try to do it myself. I also haven't had the Rusk done on my hair yet, but if that time comes, I'll be sure to post my review. This is a professional product sold to distributors and sold thru CosmoProf stores. There is a distributor search tool on their website, as well as a salon search tool.

I'd like to thank the people at Rusk and at CosmoprofLV for the opportunity to learn at this seminar.

Have any of you tried a keratin process yet? What was your experience? Did it strengthen and increase the health of your hair like it did mine?

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