Tuesday, November 27, 2018

THE MAKEUP SHOW LA TREND REPORT FOR NOVEMBER 2018



(Kevin James Bennett teaching. Credit: The Makeup Show)

For the second year, the team at Polarbelle HQ attended The Makeup Show LA in the first week of November. It was an incredible wealth of teaching and learning opportunities, artisan workshops and beauty shopping.  I'm always so incredibly inspired spending time with such talented and knowledgeable artists. I think TMS does it best by bringing top industry professionals who genuinely want to share their experience and knowledge with others in the same career field.  You just don't find that everywhere.  I love the generosity with which the speakers share triumphs, pitfalls and tips for success.  It's one of the best experiences an artist can have, in my opinion.

The Makeup Show LA
                                                   (James Vincent.  Credit:  TMS)

I have a post show wrap-up today for your reading pleasure.  We were fortunate to be able to hear The Makeup Show's Artist Director James Vincent talk about these trends in person.  They were further and forever stamped in my mind as I listened to famed celebrity makeup artists Pati Dubroff and Sarah Tanno, who iterated many of the same points.  For instance, they both said that skin is in and that when doing print work, photographers hate if you apply foundation to the subject.  I've never worked in print beyond this blog so I had no idea.  I was surprised!  My objective on the blog is cover it all up at all costs....right?  And in the instagram makeup world, people apply a ton of makeup and photoshop it all, giving you the idea that you have to wear 15 layers of product to fit in.  Not in the world of the actual working makeup artist.

The Makeup Show LA
                               (The Man, the Myth, the Legend - Jordan Liberty.  Credit:  TMS)

Skin is making itself known, and if you follow Jordan Liberty, (on of my favorite speakers at TMS), on Instagram, you'll know his style focuses on skin.  The idea that less is more and skin is in made a huge impression on me.  I'm glad to see it and hope it lands on Instagram more often in the near future.  I often think kids have been given a bad impression on social media of how to wear makeup if they've come of age in the era of Insta-makeup.

The Makeup Show LA
                                      (Ivan Bettancourt, always a fan fave.  Credit:  TMS)

You might like to see a video I have from a new brand to the show Petite N Pretty after you read more about the show and the trends found.    Safe real makeup for kids is a new trend that I think you'll see more of in the consumer market.  Also, I have a video I launched recently covering some of the things I heard and saw at the show, as well as the carefully thought out purchases that I made.  I hope you'll enjoy it.  There's some cute stuff in there!!  I'll have a blog post covering the second video soon.

But in the meantime, let's have a look at the new trends!!!


THE MAKEUP SHOW LA WRAPS A YEAR OF SHOWS WITH THE 2018 TREND REPORT


Artists mingled at The California Market Center this past weekend to stock their kits with the latest product trends from over 85 brands



Los  Angeles,  CA (November  10 & 11 2018)  -­‐ The Makeup Show  LA took place this past  weekend on
November 10th and  11th at The California Market  Center. Professional artists, press,  influencers, and brand
executives joined  together for a weekend full of new debuts  and trending products from brands such as
MAKE  UP FOR EVER, Mehron, Crown Brush, Smith Cosmetics,  Danessa Myricks Beauty, Stila,
Urban Decay...and many  more!

In addition, guests shopped exclusive deals from  over 85 beauty brands, attended a variety of hands-­‐on
workshops,  and also had the opportunity to interact one-­‐on-­‐one with some of  today’s leading celebrity artists
such as Pati Dubroff, Stephanie Nicole,  Jordan Liberty, Sarah Tanno, Damone Roberts, and more! Shelly
Taggar, owner  of The Makeup Show, and James Vincent, the show’s Director of Education and Artist  Relations,
walked the show floor to see what the pros were buying, what was flying  off the shelves, and what was trending
amongst brands. Below we dig into the top trends  that this year’s show revealed:

BEAUTY TRENDS FOUND ON THE FLOOR IN LOS ANGELES:

The Makeup Show LA
(The gorgeous Pati Dubroff and model. Credit: TMS)

The Makeup Show LA
(Sebastien Tardif of Veil Cosmetics. Credit: TMS)

● CELEBRITY  SKIN: Natural   skin is a must-­‐have   for this time of year.   Look to the red carpet, runway
  or your favorite fashion magazines and  you will see models and celebrities wearing  makeup that is barely
there with a soft matte  finish. A sheer coverage complexion with strategic  warmth and shine is flattering for
any face. Some of  the more popular products amongst the pro’s included:  

○ MAKE  UP FOR EVER  Waterblend -­‐  Known for their  light-­‐weight, water  gel foundation,
MAKE UP FOR EVER created a line  for the perfect dewy glow.  
○ Alcone  -­‐ For additional  hold and perspiration  control try Alcone anti-­‐shine  and sweat products as a primer.    
○ Mehron   -­‐ Pros swear   by Mehron’s anti-­‐shine   and sweat products to keep   clients looking cool in
the most   intense heat.
○Veil  Cosmetics  -­‐ Their newest  launch, AutoMatte is  the perfect powderless  mattifier and skin smoother.  In
one universal shade, it can  be used as a primer to prevent shine  and oil build up and also as a touch-­‐up
 throughout the day.
○ Pacifica  Beauty – Pacifica  Beauty launched a range  of thirty 100% vegan foundations  at the show!
The Makeup Show LA
(Benefit Precisely, My Brow. Credit: TMS)
The Makeup Show LA
(Damon Roberts. Credit: TMS)
● HIGH  BROW: Social  media has made eyebrows  strong and exaggerated for  the last few years and this  season
we see a runway and red  carpet that reacts to that. The brow  is a fuller, denser eyebrow that goes to  the light
or medium tone of the hair. It's  another shape that shows skin and dimension but  still has beautiful presence.
Use a brow pencil to   provide volume. The wax of the pencil sits on top of  the skin and can make a flat brow
feel fuller.
○ Kevyn  Aucoin The  Brow Pencil -­‐  Used for the perfect  fill. This product adds  depth and dimension.
○ Crown  Brush Brow  Palette -­‐ Used  by makeup artist and  consumers that want beautiful  brows on a budget
and comes in  a wide color range.
○ Damone   Roberts Brow   Gel -­‐ Known   for helping shape   and color, Damone Roberts   brand
represents the perfect  brow every time.
○ Benefit  Cosmetics Brow  Gel -­‐ One of  the most popular brow  brands of all time, Benefit  Cosmetics has
made it easier  for pros and everyday users to  complete the brow trends.  

The Makeup Show LA
(Stilazzi had continuous demos. Very well done. Credit: TMS)

The Makeup Show LA
(Smith Cosmetics. Credit: TMS)
● WING  AND A PRAYER:  Classic black and  crazy colorful winged  eyes are seen everywhere  this season.
Beautiful three   dimensional looks and modernized  60s style flicks created unforgettable  impact. Keep your liner
edge crisp with  some of these products:
○ Stilazzi  liners -­‐ With  help from Stilazzi  liners and a wide array  of ideal liner brushes your  winged eyes
won’t be going anywhere.  In six different shades Stilazzi has you  covered.
○ Crown   Brush -­‐  Affordable brands   like Crown Brush offer   over 20 eyeliners shades  and multiple
brushes to choose  from for that perfect application.  
○ Smith  Cosmetics  -­‐ Used by  all pro artists,  Smith Cosmetics has  set the tone for perfect  brow application.

The Makeup Show LA
(The Master of Light Danessa Myricks. Credit: TMS)
● TURN  AROUND BRIGHT  EYES: Bold, beautiful  pops of color were the  perfect addition to runways  last
season. All over eyeshadow,  a bold swipe of eyeliner or a bit  of brightly colored mascara, are all easy  ways
to take the trend to your everyday.
○ Danessa  Myricks Color  Fix -­‐ This long  wear pro favorite that  can be used as cream shadow,  liner, mascara
or lip color.
○ Marc   Jacobs Beauty   Highliners -­‐   Marc Jacobs Beauty   Highliners add a touch   of bright color with
a  simple application.

The Makeup Show LA
(Miss Fame. Credit: TMS)
● I  LOVE ROCK  N ROLL: Traditional  cat eyes are a bit blockier  this season; you can also try  a sexy smudged
cat eye for an  unforgettable modern look. Neo Graphic  Liner is an easy and sexy choice -­‐-­‐  Pair a bold black
liner with any lip, from   barely there to a daring red, it will always work.  We saw many pro’s adding these
products to their kits:    
○ Stila  Cosmetics  Microtip Stay  All Day Eyeliner  -­‐ Stila Microtip  Stay All Day Eyeliner  allows you to
create any   shape effortlessly.
○ Stillazzi  Borderline Gel  Eyeliner -­‐ Stillazzi  Borderline Gel Eyeliner is  quickly becoming a pro favorite  for
it's easy to apply, super durable  formula that looks fantastic from day to  late night.
The Makeup Show LA
  (Miss Fame's model. Credit: TMS)
● YOU  SPARKLE  AND YOU’RE  BEAUTIFUL: Glitter  is never going away.  This season, we are seeing  easy
glitter looks along the   eyelid as liner and shadow.  For a more ethereal glitter experience   look to
Danessa Myricks Beauty, Kryolan or   MAKE UP FOR EVER for the most magnificent glitter  makeup
options. Other product favorites included:
○ Mehron’s  new Echo Pressed  Glitter Palette -­‐  Try Mehron’s new Echo  Pressed Glitter Palette for  a no mess,
easy option that  works well on its own or over  shadow.
○ Stila   Glitter and   Glow Liquid Eyeshadow   -­‐ Stila Glitter and  Glow Liquid Eyeshadow has   a large
variety of beautiful  summer shades that apply with one  swipe.

The Makeup Show LA
(The Naked Cherry Squad at Urban Decay. Credit: TMS)

The Makeup Show LA
(Danessa Myricks Beauty. Credit: TMS)
● LASH  OUT: Whether  you are adding mascara  in a major way or building  up lashes with a faux pair, lashes  
are on the agenda this season. Colored  mascara in shades ranging from cobalt blue,  bright pink to orange are
everywhere.
○ Urban  Decay -­‐  Offering a wide  range of the most  gorgeous shades, Urban  Decay is known for their  
thickness, lengthening, and  volumizing you natural lashes.    
○ MAKE  UP FOR EVER  -­‐ MAKE UP FOR  EVER’s Excessive Lash  and Smoky Lash mascara  is making
one of the most   dramatic looks.
○ Danessa  Myricks Cushion  Color -­‐ create  your own with Danessa  Myricks Cushion Color,
which  are waterproof, easy to apply  as it does double duty as liner,  leave everyone wanting more.
The Makeup Show LA
(Pacifica Beauty. Credit: TMS)
The Makeup Show LA
                                                        (Rebels And Outlaws.  Credit:  TMS)

● CRYSTAL  BLUE PERSUASION:  Crystals and metals  are used for clearing  and holding energy and the  beauty
industry is embracing  them like never before. Top brands  were:
○ Danessa  Myricks Beauty  gold enriched primer  -­‐ Try Danessa Myricks  Beauty gold enriched primer  to pull
in the healing and  rejuvenating power of gold to make  your skin glow.
○ Rebels  and Outlaws  -­‐ Rebels and  Outlaws leads the  charge for bringing  wellness and makeup together  in a
magical way – their Artists  and Angels Potion is the perfect toner  for flawless skin. It can also be used to  
help clear energy with its organic hydrosol of  Neroliza and the essential oils of blood orange and  Tiger Eye
are used for their calming and spiritually   charging effects. Try the Rebels and Outlaws Cleanse and
Release Brush Cleaner for a vegan option that cleanses even   the toughest waterproof pigment from a
brush. Made with Rose, Sage  and coconut oil, the large clear quartz in the center will keep you calm,
focused,  and ready to enjoy what the future holds.

The Makeup Show Los Angeles featured   over 85 top beauty brands including Diamond Sponsor MAKE
UP FOR EVER, Platinum Sponsor  Crown, Silver Sponsor Frends Beauty, Supporting Sponsors Smashbox Pro
and GLAMCOR, Contributing Sponsors  Mineral Air, NYX Professional Makeup and TEMPTU, and School
Partners Muse Beauty Pro.
 

          

12 comments:

  1. I still haven't been to TMS but it always sounds SO up my alley! Love your wrap ups!

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  2. I love Jordan Liberty! His IG feed is beautiful. It sounds like you had a great time covering the show and learned so much!!

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  3. Wish I could go. I'm sure you had a great time and knowing you bought a lot!

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  4. I'm sorry I missed it, but I'm sooooo glad I got to have dinner with you!

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  5. I love that skin is in.....but it doesn't help when you have uneven coloration and dark circles, not to mention the occasional breakout. I've been trying to find a good balance between bare face and full coverage.

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  6. Thanks for giving us the run down! I wish I could have gone!

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  7. I bet the Jordan Liberty talk was awesome! I'm so glad they emphasized skin health. I have changed my skin routine to try and help it during the winter. Also Make Up Forever is my favorite makeup line! They have something for everyone.

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  8. So much information! Great coverage of the event!

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  9. So much interesting info! I'm guessing you left in information overload!

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  10. Wow, I too had no idea skin is in was being taken seriously. Quite informative indeed

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  11. I would love to go and check out all the makeup and watch artists work...might inspire me to put on makeup!

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  12. I really wanted to go but couldn't make it again this year :(

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