Friday, July 27, 2012

Cosmoprof North America: What is it? Why did I go? And Sneak Peeks!!

Color Club Holographic

What? Holographic nail polish? How did that get there? Via Color Club.  Maybe it's not a good idea to start a post with a fuzzy iphone photo, but it is a good idea to start with a holo polish!

Before we get into that, let's talk about what Cosmoprof North America is and why I was there.   

It's a large cosmetic trade show featuring beauty brands of all types...hair, cosmetics, skin care, nails, salon products.  It's a business to business show where the beauty industry can come together for four days and showcase the best of the new and the best of the established.  Companies from all over the world bring their products to display and demonstrate and buyers from salons and every retailer from Nordstrom to Walmart is there to find things to fill their nitch.

I, along with many other bloggers, were media partners with CosmoprofLV, and we attended to report on the items and companies that we found press worthy.  But let me tell you, this show is HUGE!!!!!  There are four sections, or pavillions, and many of us weren't prepared for the scope of the show.  Beautiful plush white carpeting lead us from section to section.  I felt like Dorothy wearing her ruby slippers and skipping down the plush white road.

CosmoprofLV

 Coming back home, I feel like I missed more than I saw, but I got to know some great bloggers.  Wonderful people, and I wouldn't change that for anything!!  Confessions of A Sarcastic MomRia Loves Pawlish and I were connected at the hip.  Or in the case of Destany and Ria, they were connected at the first smack of a camera to a head.  We got to spend a lot of time with Lindsay from Neverland Nail Blog and Carly of Lacquered Lover.  Blogger buds for life!!  Woot!!  My personal thanks to Krystal from Polish Galore for making this an event for bloggers to remember.  Krystal put in a lot of hard work and dedication which made our work a breeze and our experience top notch.  I couldn't possibly thank her enough.

So I promised a sneak peek of some things I saw.  This is the first:



Yeah, that's right.  A picture from my room.  I had the whole strip at my feet, although I was too busy to visit it.  I want to feature some items today and I'll cover them in depth in later postings, but I just have to whet your whistle as mine was.



Our first night in Las Vegas, we had a dinner meeting with Katie Cazorla, who owns the salon The Painted Nail in Sherman Oaks, CA, and is the star of the reality show Nail Files.  You can tell she's not at all a dull date!!

We stopped by the Jesse's Girl Cosmetics booth where we met with YouTube guru Julie G.  She was so sweet and cute and just like the most delicious cupcake.  Talking with her just made you want to talk more.  Here is Krystal from Polish Galore with Julie G.
I have some wonderful items to tell you about that I saw at their booth!!  I realize I'm running long so I'm going to quickly show you some awesome pictures of other things to come.  Let's talk Sation nail polish.  We were overwhelmed by their booth.  Wow!  And oh, the glitters!!!!  Wonderful complex glitters...matte ones too!  Look at their beautiful rainbow rack!!

Sation Nail Polish

Sation Glitter Nail Polish

Sation Nail Polish

I was captivated by the allure of the cosmetic tattoos I saw when I stopped by Eye Rock.

Eye Rock Crystal Tattoos

We saw a guaranteed sell-out at the Orly booth.

Orly Spellbound Nail Polish

NCLA had some of the prettiest nail wraps I've ever seen.

NCLA Nail Stickers

Layla Cosmetics has so many awesome products out!!  We had a business meeting with them one night and not only did I learn a lot about their company, but I learned a whole lot about the nail industry in general.  The ladies were so great!!!!  Here's a preview of what they have. That's right!! New holographic polishes!!!

Layla Cosmetics Holographic Nail Polish

And, finally for today, I have a new company that I'm excited about and will be featuring in days to come. LACC was in the Discover Beauty section that featured brand new items. I love love love the pigment in their polishes.

LACC Nail Polish

Phew, I think this is my longest post to date. But I have so much to tell you and so much to cover...I am just overflowing with information that I hope you'll enjoy as much as I did learning it. What a wonderful experience CosmoprofLV was. It was crazy busy but I loved every minute of it.

Feel free to ask me any questions you might have about the show, or to request coverage of your favorite items seen here or on other blogs.

Reactions:

17 comments:

  1. wow! Seems like an amazing event! I hope there are more posts coming from you about it!

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    1. You can count on it. This is truly just the tip of the iceberg. Sooooo much more to come!!

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  2. I like your site a lot, and look forward to reading more about what you saw at Cosmoprof? Were Essie showinf anything at the show? Will there be any news from them later on? :-)

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    1. Thank you. I actually never got to their booth. I can hear you gasping in horror!!! I know, me too. However, I do have a picture from a fall collection that I'll be sharing in my next post or two.

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  3. This looks like it was so much fun!! I wish that I had gone!

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    1. I wish you had too. It was such a great time of bonding for the bloggers and the vendors, for the most part, were terrific and full of information. We're all just dead tired now tho. :)

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  4. That would be a trip like heaven to me. So many beautiful polishes to see and looks like fun.

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    1. It was like Heaven to me too. I thrive on color and saw so many beautiful things. My head is three sizes bigger to accommodate all the knowledge I gained.

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  5. WOW!!! That holographic polish on the top pic--GASP!! And I see a number of Orange glitters that would be so wonderful to have during the Spokane Shock season.

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    1. You just have no idea how awesome those glitters are! The Orly is fabulous and I'll be featuring some of the Sation orange glitters in close up bottle shots in a dedicated post soon. Why aren't you at work today?

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  6. You think I'd be mad at you for not mentioning meeting ME!!??? Oh, that's OK. I'll try to remember you when you come to Orlando....;P

    Regardless, I was thrilled to have met you. And I do hope we get together again soon. You took awesome photos!!

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    1. Oh, I'm not done yet!!! Just wait...you'll get yours!!! *insert evil laughter*. I enjoyed you SO much!!! I really regret not getting any pictures with you...next time for sure!!

      Orlando ember in November.....hmmmmmmmmm.....

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    2. That was supposed to read November event. I can't type and walk at the same time. :)

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  7. It's nice to attend events like these. Wish we have something like it closer to Hawaii. Those nail polishes are eye candies!

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    1. If you had a show in Hawaii, I'd be there in a heartbeat. I drool over the polish photos. They're sooooooo wondrous!!!!!

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  8. Cosmoprof looks like the mother of all beauty shows for sure! I know you all had a blast and a half, I'd love to attend in the future. Loving all the inside scoop you're getting!

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    1. It really is the grand master! I didn't have any real idea of the scope of the show until I was there. And there was sooooo much I didn't even make it to!! Next time, I'm going with a more definite plan! Everyone there was so incredibly nice and helpful!

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